By means of professional research expertise respectively geared to retail design system and retail optimization system, Dimeno RetailScope™ specializes in evaluating

    Based on two essential research applications in the field of retail business, Dimeno RetailScope™ concentrates on retail design system for new store launch and retail optimization system for old store renovation. Dimeno RetailScope™ will integrate corresponding technological model to address different business problems with respective research practice.

     Retail Design System

     Specially developed for retail design system, Retail Spectrum™ model, from a perspective of area-based horizontal competitive trait for retail business, delivers an insight into retail trade area dynamics so as to engineer an effective solution for retail design problem.

     Strategically, Retail Spectrum™ systematically measures and analyzes target market's demographics, value proposition and life style (VALS), consumer behavior pattern and competitive intelligence, synthetically evaluates business value of retail trade area, chooses most favorable retail store location and uniquely positions store image based on an S.W.O.T. analysis.

     In the tactical dimension, Retail Spectrum™ also helps to develop competitive retail mix, for example, determining suitable commodity categories geared to customer shopping list; designing outer appearance and inner display of retail store according to store positioning.

     Retail Optimization System

     A certain customer's store preference to a large extent lies on retail drawing power resulting from the counteraction between distance-based resistance and store attractiveness. For one old store, the distance/drive time characteristics of its trade area is difficult to change, however, it is feasible to optimize or renovate retail mix to improve store attractiveness and retail drawing power.

     Designed for retail optimization system, Retail Appeal™ model helps explore and understand how retail mix strategy to influence customer's store preference, providing valuable management implication for improving retail drawing power.

     Capitalizing on scientific design of experiment(DOE), Retail Appeal™ model attempts to model the influence of different retail mix of commodity, service, price, promotion, operation time and store design, etc. on store attractiveness and retail drawing power, and to further evaluate how to have an effect on customer selection and purchasing behavior pattern.

     Banking Site Selection

     Based on research expertise and service experience, Dimeno RetailScope™ extends its service capability in the field of banking site selection through its technological instrument Optimal Noding™ model.

     Especially designed for retail banking industry, Optimal Noding™ tool can help banking clients to scientifically design banking service grid by applying savvy site evaluation algorithm in order to optimize resource configuration and improve market competitive competency.

     For more information about Dimeno RetailScope™, please feel free to contact Mr. Yoy Zhan, research director, via telephone at +86-755-2587 1335 or via e-mail at rs@dimeno.com.