We insist on observing and discerning your business problems using a unique, differentiated point of view just because of our belief that developing a solution to complex issue relies more and more seriously upon core dimensions underlying business problem.

     Core Dimensions Underlying Business Problem?

     Facing more challenging competitive setting and more changing consumer behavior dynamics, enterprise management more and more depends on not only phenomenon–based descriptive information but also essence-based competitor intelligence and consumer insight for improving business decision-making quality. Hence, it is very vital for enterprise management to effectively identify and mine essential dimensions underlying marketing phenomena.

     Dimension-based Research Perspective

     Aiming at your business issue, we capitalize on innovative PSCF Model™ toolkit to structurally dialyze various marketing symptoms using a macro-micro-macro thinking pattern.

     From a macro-level perspective, Dimeno PSCF Model™ systematically, hierarchically identifies, analyzes and filters business issue-related dimensions including microeconomic environment, time-line(history, status quo and trend), geographic area, target market(collection of customers), industry involved(collection of competitors), product & brand (market offering satisfying customers' needs & wants), and corporate resource and competency.

     Dimeno PSCF Model™ continues to transform specific attributes or properties of macro-objects mentioned above into micro-level measurements such as demographics, life style and value proposition, brand awareness, product benefits, advertising, promotion and market share, etc.

     Dimensions and Perspective Space

     Dimeno PSCF Model™ defines micro-level measurements described above as dimensions which associate, interact and hierarchize with each other to construct so-called perspective space. Dimeno PSCF Model™ continues to effectively gain core dimensions underlying business issue by three extraction steps, that is, high-dimensional space, hypo-dimensional space and low-dimensional space.

     1. High-dimensional Space

     PSCF Model™ identifies and measures micro-level attributes or properties of manifest marketing phenomena, models them as a series of dimensions that associates and interacts with one another, resulting in a high-dimensional space.

     2. Hypo-dimensional Space

     Using conceptual associations and quantitative technologies, Dimeno PSCF Model™ performs indexation and data reduction on high-dimensional data, resulting in non-visible, non-measurable research constructs such as brand perception, attitude measurement, customer satisfaction and loyalty, etc. at the level of hypo-dimensional space.

     3. Low-dimensional Space

     Dimeno PSCF Model™ continues to mine underlying association pattern such as modeling relationship between brand loyalty and market share, modeling relationship between value & lifestyle and retail drawing power, constructing macro-level business forecasting model, etc. Finally, Dimeno PSCF Model™ attempts to extract core dimensions underlying marketing management problem in order to interpret and predict changing marketing phenomena or consumer behavior dynamics.

     research core dimensions™

     Based on Dimeno PSCF Model™ vision, our perspective space technique allows to provide clients with unique research benefit and value. Using creative marketing analytics and quantitative research technologies, we specializes in gaining an low-dimensional insight into and an essential understanding of manifest marketing phenomena, that is, research core dimensions™. We are committed to help clients understand core dimensions or underlying pattern behind external consumer behavior, and to provide value-added marketing solution using our forecasting model and consulting expertise.