Our customized marketing research expertise, Dimeno Perspace™ is engaged in, via a unique viewpoint of perspective space, systematically identifying and obtaining supporting

     Based on our innovative PSCF Model™ perspective, Dimeno Perspace™ makes use of structured conceptual model to probe potential whys for various marketing symptoms. Combining qualitative analysis with quantitative research, we provide clients with consumer insight, competitor knowledge and marketing recommendation.

     As to client-specific marketing management problem, Dimeno Perspace™ makes great efforts to engineer customized research design effectively integrating with a series of widely-verified research models, helping clients discern core dimensions underlying business issues.

     Customer Satisfaction & Loyalty

     GoLoyal™ allows to identify customers' functional & emotional benefits sought, measure customers' expectation and perceived performance of market offering in the essential dimensions of product benefits, look after optimal improvement points in order to increase customer satisfaction and loyalty.

     Consumer Behavior Research

     Extending consumer behavior research, ICE Ecosystem™ allows to explore and model long-term interacting relationships between target customers' self concept, value and life style, consumer behavior(purchasing motivation, brand awareness, influential factors, buying & usage, post-sale evaluation) and so on, helping develop customer lifetime value through viable marketing solution.

     Brand Equity Research

     BrandEquity Gearing™ allows to gain an insight into perceptual map of alternative products in the mind of target consumers, understand core value proposition of brand equity, helping build competitive brand positioning and valuable brand equity.

     Advertising Research

     Ad Radial™ allows to measure advertisement awareness, recall rate, advertisement understanding, etc. of target audience, assess advertisement effect , and study how advertising scheme has influence on brand image, audience attitude and market share.

     Project Feasibility Study

     ROI Evaluator™ allows to measure and analyze both factor and capital aspects of investment project, transfer market opportunity into financial measurement, and evaluate project investment feasibility based on ROI and corporate resource & competency.

     For more information about Dimeno Perspace™, please feel free to contact Miss Crystal Tao, research director, via telephone at +86-755-2587 1336 or via e-mail at ps@dimeno.com.